Nokia Handset Maker Plans To Be In Leading Five Of India

Nokia Handset Maker Plans To Be In Leading Five Of India

Nokia Handset Maker Plans To Be In Leading Five Of India

The Finnish manufacturer of Nokia-branded smartphones and feature phones, HMD Global, is increasing its efforts 2x on key markets comprising India to forcefully extend its market share by spending greatly in marketing, retail expansion, and new devices. “India is already amongst the top three markets of the company by income and the instant objective is to be amongst the top 5 handset companies in the nation by the end of 2018,” claimed Florian Seiche, CEO of the company, to the media in an interview.

“In 2018, we have a quite determined business goal to make a bang in some of the major markets comprising India in terms of market share. It is also our compulsion now to spend more in consumer engagement, retail presence, and marketing activities in the country,” Seiche claimed, without revealing any figures.

A solution to market share development will be the roll out of Nokia 8110 (the 4G feature phone of the company) in May in joint venture with an operator. “With 4G feature handsets, it is offering those users who have a preference the more conventional phone experience. We think that the opportunity is even huge from the volume viewpoint in the segment of feature phone,” Seiche claimed.

In addition, Nokia is rolling out new silicon processors, which are the stepping stones of its next-gen 5G network gear. These chips promise huge increments in the capacity of data handling for mobile towers in high-rise buildings or thickly trafficked urban regions.

Nokia claimed that the processors are set to export in volume in the quarter three and can be added into its present AirScale series of 5G-ready and 4G network gear. Named as ReefShark, Nokia claimed that the chips increase the capacity by 3x from 28 gigabits to 84 gigabits per second in its current chipset modules.

About Jeanette Gentry

Jeanette Gentry has started her career as Content Writer since 1 year. She is post graduated in Biotechnology from Modern College, New York. She has a work experience of 1.9 years as an STM editor and Data Scientist previously. She loves reading books, listening to music, exploring new places, and playing badminton and volleyball.

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